Privacy Policy

Scope of this policy

This policy explains how Parallax Marketing Co. ("Parallax," "we," "us") handles information in two situations: when someone visits this website, and when a client authorizes us to access their Google account data through Google APIs so we can do the marketing work they hired us to do.

It does not cover the separate privacy practices of our clients, of Google, or of any other third party. Those organizations publish their own policies.

Information from this website

If you submit the contact form on this site, you give us the name, email address, and message content you choose to type in. The form is delivered to us through a third-party form-handling service, which processes the submission on our behalf. We use what you send to reply to your inquiry and to discuss working together.

This site also uses Google Analytics, which sets cookies and collects standard usage data such as pages viewed, approximate location, referring source, and device and browser characteristics. We use this to understand how the site is performing. You can block or delete these cookies through your browser settings.

Google account data we may access

When a client grants us access, we may connect to their Google services through Google APIs. Depending on what the engagement requires and what the client approves, that access may include:

• Google Ads — campaign, keyword, spend, and conversion data.
• Google Analytics 4 — website traffic, engagement, and conversion reporting.
• Google Search Console — search performance, indexing, and site health data.
• Gmail — messages related to the client's marketing operations, such as lead notifications and correspondence relevant to the work.
• Google Business Profile — listing details, reviews, insights, and posts.

We request only the access needed for the work in front of us, and we use this data solely for internal agency reporting, analysis, and client work that the client has approved. We do not use it to build advertising profiles of individuals, to train generalized machine learning or AI models, or for any purpose unrelated to serving the client whose account it came from. Changes we make inside a client's account are made under the scope of work they have approved.

Google API Services User Data Policy

How we share information

We do not sell personal information, and we do not rent, trade, or otherwise transfer it for anyone else's marketing purposes.

Information is shared only in these limited circumstances:

• With the client it belongs to. Data from a client's Google account is shared back with that client and the people they designate.
• With service providers we rely on to operate, such as the form-handling, analytics, hosting, and reporting tools described above, and only to the extent they need it to provide their service to us.
• When the law requires it, including a valid legal request, or where sharing is necessary to protect our rights or comply with a legal obligation.

We do not share one client's data with another client.

Retention

We keep information for as long as we need it for the purpose it was collected — to run an active engagement, to maintain historical reporting a client relies on, or to meet business and legal record requirements. When a client engagement ends, we disconnect our access to their Google accounts and remove working copies of their data that we no longer need. Some records, such as invoices and contracts, are kept longer where we are required or reasonably need to keep them.

Data held inside third-party platforms, including Google's own services, remains subject to those platforms' retention settings and controls rather than ours.

Security

We take practical steps to protect the information we hold: access is limited to the people who need it for their work, accounts are protected with strong authentication where the platform supports it, and we prefer connecting through official platform integrations rather than sharing account passwords.

No method of transmission or storage is completely secure, and we cannot guarantee that information will never be accessed without authorization. We do not claim to hold any formal security certification.

Revoking Google access

You can withdraw the access you granted us at any time, without going through us, from your Google Account permissions page: https://myaccount.google.com/permissions. Revoking access stops any further data retrieval immediately. It does not by itself delete data we already hold — if you want that removed, ask us and we will remove what we are not required to keep.

Access granted through Google Ads, Analytics, Search Console, or Business Profile account-level permissions can also be removed directly in those products' user or access settings.

Your choices

You can ask us what information we hold about you, ask us to correct it, or ask us to delete it. Reach us through the contact form on our homepage and we will respond within a reasonable time. Depending on where you live, you may have additional rights under local privacy law; tell us what you are asking for and we will handle the request accordingly.

If the data in question belongs to one of our clients' accounts, we may need to direct your request to that client, since they control it and we handle it on their behalf.

Contact us

Questions about this policy or about how we handle data? Use the contact form on our homepage and we will get back to you.

Changes to this policy

We may update this policy as our services, tools, or legal obligations change. When we do, we will revise the "Last updated" date at the top of this page. If a change materially affects how we handle client data, we will let affected clients know directly. Continuing to use this site or our services after an update means you accept the revised policy.